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At age 16, Antony thought he could be anything he chose to be. And he has never given up trying.

 

He was studying sociology at university in the early 1990s when he wandered into the computer science labs.  He'd heard about 'the internet' and wanted to have a go with it.  Did the computers have the internet on them, he asked, and could he break it if he went wrong?

It was one of those pivotal moments.  A 'simple twist of fate'.  Technology had turned his head, and there was no going back.  Sociology held his affections to the end of a Masters.  Then he was off, to start work as a trainee software developer.  From there, he became a systems engineer.  Then a technical architect, designing systems for a multi-national organisation.  On the way, he became a certified Microsoft engineer.  He also qualified in Cisco networking, alongside information security and project management.

Despite all this, the sociological instinct never left his blood.  He thought as much about what technology meant for people as he did about how it worked.  He also became interested in the difficulties older people had using computers.  This lead him to start an innovative training programme for the over 50s.  It was well received and earned positive reviews in The Times and The Telegraph.  

His experiences teaching this programme took him back to university.  There, he gained a MSc (with Distinction) in Human Computer Interaction. No coincidence that this is the discipline where sociology meets computer science.

About us

Antony Fernandez
Dr Naomi Norman
 

Technical Architect.  Writer.  Researcher.  Dreamer.

Antony is someone who understands the 'nuts and bolts', but finds the 'why and how' more interesting.  

What does that mean for you?  It means that you've found someone who can manage your project with the mind of an engineer and the soul of an artist.  

When he helps with your digital strategy, he makes technology human.  When he writes your web copy, he knows how to reach though the technology to touch people.  And when he crafts your digital ad word campaigns, he understands what makes people tick.  And what makes them click.

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